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Transcript: Ad Magicians
Zoey plays the ukulele in the attic.
Zoey is in her early teens, with long wavy brown hair and wears red trousers, a printed yellow shirt and a denim jacket.
As colourful animated letters form the name "The Wacky Word Show," a song plays that says IT'S THE WACKY WACKY WORD
SHOW.
THE WACKY WACKY WORD SHOW.
THE WACKY WORD SHOW.
SO WACKY.
Zoey and Lukas dance in the attic.
Lukas is around 11, with short straight brown hair and wears jeans and a gray and greens sweater.
Zoey says IT'S ME ZOEY.
Lukas says I'M LUKAS.
Zoey says WE PLAY WITH WORDS.
In animation, a dictionary walks around the Earth as Lukas and Zoey dance on the Moon.
Lukas says HAVE LOTS OF FUN.
Zoey says ON THE WACKY WORD
SHOW FUN IS NUMBER 1.
As they play the ukulele, animate musical notes come out and the word "Fun" appears in colourful animated letters.
Zoey says NOW WE LOVE BOOKS AND
STORIES.
Lukas jumps inside a dictionary and Zoey closes it.
Lukas says MAKE STUFF UP THAT'S
WHAT WE DO.
Zoey says DID WE MENTION ACTING
WACKY?
They both say YEAH WE DO THAT TOO.
Zoey says WE GOT TONS OF
GUESTS AND BOOBOO BOT.
Different kids appear on several screens.
Booboo Bot is a robot made out of an old typewriter as the body and a tablet as the head.
Lukas says GAMES AND JOKES WITH
YOU.
The song continues IT'S THE WACKY WACKY WORD
SHOW.
THE WACKY WACKY WORD SHOW.
THE WACKY WORD SHOW.
HERE WE GO.
Lukas and Zoey run along with the animated letters.
The song continues THE WACKY WORD SHOW.
SO WACKY!
In the attic, Zoey and Lukas wear magician costumes.
Zoey says ABRACADABRA.
WATCH ME MAKE
THIS COIN DISAPPEAR.
The coin in her hand disappears.
Lukas says HOCUS POCUS.
WATCH ME MAKE THIS
CRACKER DISAPPEAR.
Lukas eats the cracker covering his mouth.
Lukas says PRESTO SHAZAM!
Zoey says WHERE DID IT GO?
Lukas says I HAVE NO IDEA.
MAGIC!
Zoey says LUKAS, DON'T YOU KNOW YOU AREN'T
SUPPOSED TO TALK WITH YOUR MOUTH
FULL?
They chuckle.
Lukas says MAGIC ISN'T JUST COIN
TRICKS AND ILLUSIONS.
MAGIC IS ALL AROUND US.
In a TV, Zoey says IT'S ON YOUR TV.
IN THE WORDS YOU SEE AND HEAR.
Lukas says IT'S IN THE ADVERTISEMENTS
THAT GET YOU TO BUY STUFF.
Zoey says WORDS IN ADVERTISING CAN
SOMETIMES TRICK US IN THE SAME
WAY THAT A MAGICIAN CAN MAKE YOU
LOOK AT ONE THING WHILE THEY'RE
DOING SOMETHING ELSE.
The coin appears on Lukas' hand.
Lukas says COOL.
HOW DID YOU DO THAT?
Zoey says A MAGICIAN NEVER REVEALS HER
SECRETS BUT WE WILL BE REVEALING
SOME ADVERTISING SECRETS.
Lukas says AND LEARNING SOME
COOL MAGIC TRICKS TOO.
They say LET'S GO!
They pull down an animated board that reads "Everything must go!"
A girl with curly hair says WHY DO MAGICIANS LIKE EXAMS?
BECAUSE THEY'RE GOOD
AT TRICK QUESTIONS.
A caption reads "Laughter."
Lukas says LIKE ANY GOOD
MAGICIAN, IF YOU WANT TO SELL
SOMETHING, YOU GOTTA KEEP
SOME TRICKS UP YOUR SLEEVE.
Lukas tries to perform a trick with cards but they fall to the floor.
He says OOPS.
Lukas says I MEAN LIKE SPECIAL WORDS TO
CONVINCE PEOPLE IT'S A GOOD IDEA
TO BUY WHAT YOU'RE SELLING.
WORDS LIKE UNBEATABLE OR ONCE
IN A LIFETIME OR UNBELIEVABLE.
I BET YOU GUYS COULD USE
MAGIC WORDS TO SELL STUFF TOO.
Lukas plays a clip on the TV.
A girl wearing a yellow sweater says ARE YOU TIRED OF DOING
THINGS YOU DON'T WANT TO DO?
WELL, I HAVE THE SOLUTION.
THIS MAGICAL WAND.
IT'LL DO ANYTHING FOR YOU.
AND IT'S ONLY ONE HUNDRED
THOUSAND TRILLION DOLLARS.
ABRACADABRA.
A girl with glasses says IF YOU WANT TO BE FUNNY BUT
YOU'RE NOT, A CLOWN'S NOSE IS A
PERFECT WAY TO BE FUNNY.
PEOPLE WILL LAUGH
AT YOU, GUARANTEED.
ONLY 99.99.
Voices say YAY!
A girl with brown hair says TIRED OF WEAK AND LIMP HAIR?
INTRODUCING FLEX SHAMPOO.
IT WILL GIVE YOUR HAIR,
STRENGTH, BODY AND MUSCLE.
In another clip, Zoey sings wearing a magician costume against an animated background.
Zoey sings MY BUZZ WORDS
ARE BUZZING IN YOUR EARS.
FUN, FRESH, FABULOUS,
BOTTOM AND SINCERE.
I TWIST THE TRUTH
WITH TRICKY TONGUE.
GET THEM NOW, THEY'RE LAST IN
STOCK.
I CHOOSE MY WORDS, JUST THE
PRETTY PARTS
AND HIDE THE REST, IT'S LIKE
AN ART.
WORD MAGICIAN.
WORD MAGICIAN.
TELL YOU HOW TO FEEL.
WORD MAGICIAN.
MY MAGIC WORDS ARE WHAT A
DEAL.
I'M ON THE BUS.
I'M ON YOUR SCREENS.
I'M UP AND DOWN AND IN
BETWEEN.
MIND WHAT YOU WATCH.
BUYER BEWARE BECAUSE WORD
MAGICIANS ARE EVERYWHERE.
Flying words reads "50 percent off, discount, buy."
Lukas says WANT TO MEET A REAL MAGICIAN WHO
HAS WOWED THOUSANDS OF PEOPLE
WITH HIS ILLUSIONS?
Playing the Ukele, Zoey sings READY, SET, GET INTO
POSITION.
THERE'S NO NEED TO
ASK FOR PERMISSION.
WE'RE ABOUT TO MEET
AN AMAZING MAGICIAN.
Lukas says IT'S DAVID ACER ON
TODAY'S EDITION.
David walks in. He is in his late forties, with a short beard and greying curly hair. He wears glasses, black trousers and a dark blue shirt.
David says AH.
HI GUYS.
They say HI.
David says HOW ARE YOU?
Zoey says GOOD, HOW ARE YOU?
David says I'M VERY GOOD TOO.
THANK YOU FOR ASKING.
Lukas says DO YOU REALLY
HAVE MAGICAL POWERS?
David says I DO.
IF BY MAGICAL POWERS YOU MEAN
THE POWER TO MAKE PEOPLE DO WHAT
I WANT AND THINK WHAT I WANT.
(laughing)
David makes a box of crackers appears.
He says CRACKER?
Lukas says SURE.
David says I MADE YOU DO THAT.
David snaps his fingers and they all disappear. Then, they appear sitting.
Zoey says SO, HOW DO MAGIC
WORDS WORK?
David says LIKE WHAT MAGIC WORDS?
LIKE ABRACADABRA?
Zoey says YEAH.
David looks around and says NOTHING HAPPENED.
Zoey chuckles.
David says I THINK
WE'RE OKAY.
I DON'T KNOW IF MAGIC WORDS WORK
REALLY THE WAY YOU'RE SUGGESTING
BUT MAGICIANS DO USE WORDS TO
KIND OF DIRECT AND MISDIRECT
ATTENTION.
DO YOU WANT TO SEE WHAT I MEAN?
Zoey says YEAH.
David opens his hand and says DO YOU SEE THIS COIN?
Zoey and Lukas say NO.
David says THAT'S BECAUSE IT'S INVISIBLE
BUT IF I SQUEEZE IT, IT BECOMES
VISIBLE.
He makes a coin appear.
Zoey says WOW.
David says NOW, IF I TAKE THIS COIN IN MY
HAND AND OPEN MY HAND AND IT'S
NOT THERE.
I CAN TELL YOU IT DISAPPEARED
OR I COULD TELL YOU IT TURNED
INVISIBLE OR I CAN TELL YOU IT
WENT BACK IN TIME AND WHEN IT
WAS IN MY POCKET.
David reaches his pocket and shows them the coin.
David says IN OTHER WORDS, THE TRICK IS
WHAT I SAY IT IS NOT JUST WHAT
YOU SEE.
Zoey says RIGHT.
ARE ADVERTISERS TRICKING ME LIKE
THE WAY YOU TRICK PEOPLE WITH
YOUR ILLUSIONS?
David says I DON'T THINK THEY'RE TRYING TO
TRICK YOU BUT THEY DEFINITELY
WANT TO USE WORDS THAT MAKE
YOU THINK ABOUT THEIR PRODUCTS A
CERTAIN WAY.
IT'S NOT A TUBE OF TOOTHPASTE
IT'S A TUBE OF SUNSHINE.
SOMETHING THAT MAKES YOU THINK
ABOUT THEIR PRODUCT IN A HAPPY
POSITIVE WAY.
SO THEY'RE GONNA CHOOSE
THEIR WORDS VERY CAREFULLY AND
SOMETIMES THEY'RE NOT
TELLING YOU THE WHOLE TRUTH.
NOW FOR EXAMPLE,
LET ME SHOW YOU THIS.
He shows them a paper.
David says WHAT DOES THAT WORD SAY?
Zoey and Lukas say YAWN.
David says EXACTLY.
NOW A RECENT STUDY SHOWED THAT
2 OUT OF 3 PEOPLE WHO SEE THAT
WORD WILL YAWN.
Zoey and Lukas look at the word and nothing happens.
David says IT DIDN'T SAY HOW
LONG IT WOULD TAKE.
(laughing)
David says ANYTHING?
Zoey says NO.
David says OKAY, LET'S TRY A DIFFERENT ONE.
HANG ON A SECOND.
Lukas does a fake yawn and Zoey chuckles.
He shows them another word.
Zoey and Lukas say FART.
David says THAT'S WHAT WE MEAN WHEN WE
SAY WORDS HAVE THE POWER TO MAKE
PEOPLE REACT.
THOSE WERE JUST SILLY EXAMPLES
BUT WHEN ADVERTISERS CHOOSE
PARTICULAR WORDS THEY WANT
YOU TO FEEL A CERTAIN WAY AND
THEY'RE VERY CAREFUL ABOUT THAT.
AS A MAGICIAN YOU EXPECT ME TO
DO MAGIC AND ADVERTISERS USE
WORDS THE SAME WAY
TO PERSUADE YOU.
IF THEY TELL YOU SOMETHING'S
GONNA MAKE YOU FEEL GOOD THEN
WHEN YOU SEE THAT PRODUCT ON A
SHELF YOU AUTOMATICALLY THINK
"THIS IS GOING TO
MAKE ME FEEL GOOD."
NO MATTER WHAT IT IS.
Zoey says RIGHT, YEAH.
David says DEODORANT, A TOOTHBRUSH,
WHATEVER IT ENDS UP BEING.
SO THEY CHOOSE THOSE WORDS
CAREFULLY TO MAKE YOU FEEL A
CERTAIN WAY, TO MAKE YOU WANT TO
BUY THAT PRODUCT.
AND THERE'S ONE MORE
THING I CAN SHOW YOU TOO.
IF YOU TAKE THE COIN IN YOUR
HAND AND SQUEEZE IT AND SHOW
IT'S GONE AND YOU CAN SHOW IT'S
GONE FROM THE OTHER HAND TOO.
Lukas says WHAT?
WHAT DID YOU?
David says CHECK YOUR SOCK.
Surprise, Zoey finds the coin in her socket.
Zoey says BUT DAVID, CHECK YOUR POCKET.
David finds several coins in his pocket.
David says WELL ZOEY,
CHECK THAT BOX.
Zoey opens a box and finds a considerable amount of coins.
Zoey says WELL DAVID, CHECK THE...
Lukas says ZOEY, DAVID, STOP.
David says MAGIC TRUCE.
David and Zoey shake hands.
Zoey says FINE.
She whispers I'LL GET
YOU LATER.
In a clip, Zoey stands in a field near sheep wearing a wolf costume.
Zoey says AND NO LITTLE SHEEP IS COMPLETE
WITHOUT, BBQ SPICE SHOWER GEL.
DON'T MISS OUT.
DON'T BE
LEFT OUT.
BUY IT NOW,
NOW, NOW.
Wearing a sheep costume, Lukas says WHY DO I NEED THIS AGAIN?
Zoey says IT'LL GIVE YOU THAT CONFIDENT
SMOKY SCENT LIKE YOU JUST
STEPPED OFF THE
BARBECUE AND INTO MY MOUTH.
ERR...
I MEAN, IT'LL MAKE YOU FEEL
BEAUTIFUL WHEN YOU LEAVE THE
HOUSE.
Lukas says I DON'T KNOW.
Zoey says THEN WHAT ABOUT THIS FANTASTIC
HONEY GARLIC BODY SPRAY?
TO MAKE YOU SMELL LIKE DINNER,
ERR, I MEAN FEEL LIKE A WINNER.
Lukas says I THINK I SMELL FINE.
WHAT ELSE DO
YOU HAVE FOR SALE?
Zoey says A COUPLE OF THINGS I PICKED UP
FROM LITTLE RED RIDING HOOD'S
GRANDMOTHER'S HOUSE WHEN I
WENT OVER THERE FOR LUNCH.
Lukas says OOH.
WHAT ARE THESE?
Zoey says THOSE ARE SUPER SPECIAL
GRANDMA GLASSES FOR SHEEP THAT
WILL HELP YOU SEE SUPER DUPER
WELL.
Lukas puts the glasses on and says WAIT.
I SEE NOW.
YOU'RE A WOLF.
AH!
Zoey says ARHOOOO!
Lukas screams BAA!
BAAA!
BAAAA!
Zoey runs away with her products.
The girl with curly hair says ARE YOUR LEGS TIRED
OF STANDING ALL DAY?
DO YOU WANT A NICE COZY PLACE
TO SIT THAT FEELS LIKE HOME?
BUY THIS CHAIR NOW
AT ALICE'S STORE.
WHAT ARE YOU DOING
JUST STANDING THERE?
COME AND GET IT.
ON SALE NOW.
555-625 CHAIRS.
Back in the attic, Zoey sits in front of the laptop.
Zoey says I WAS THINKING ABOUT DIFFERENT
WAYS PEOPLE CAN ADVERTISE.
THERE'S SOMETHING
CALLED PRODUCT PLACEMENT.
THAT'S WHEN A COMPANY PUTS A
REAL PRODUCT IN A MOVIE OR TV
SHOW SO THAT YOU MIGHT
REMEMBER IT AND BUY IT LATER.
An animated soda ad plays. A superhero flies carrying a Burp soda truck.
The superhero says AHA.
Zoey says IT'S LIKE A TINY
COMMERCIAL YOU CAN'T SKIP.
IT TURNS OUT THIS KIND OF
ADVERTISING HAS BEEN AROUND FOR
A LONG, LONG TIME.
An old black and white movie clip plays.
Zoey says THIS IS AN OLD SILENT MOVIE
CALLED "THE GARAGE" AND IT'S
PRETTY SILLY.
IF YOU LOOK REALLY CLOSELY
HERE THAT'S AN ACTUAL BRAND OF
GASOLINE.
THEY PLACED A REAL PRODUCT
RIGHT BEFORE OUR VERY EYES.
PAY ATTENTION NEXT TIME YOU
WATCH YOUR FAVOURITE MOVIES OR
SHOWS.
YOU MIGHT BE SURPRISED.
An animated board reads "Game Show."
Contestants clap.
Zoey says WELCOME TO BOLD BILLBOARDS
WHERE CHALLENGERS
TRY TO MATCH THE
PRODUCT WITH THE AD.
TODAY WE HAVE JASMINE AND OPAL
ON TEAM BETTER BUYERS.
Jasmine is around 11 years old. She has short black braids. She wears a beige and black sweater. Opal is around 10 years old. She has blond hair and wears a gray jacket.
Zoey says AND LEO AND RAFAEL ON TEAM
MAGIC MARKETERS.
Leo is around 11 years old. He has blond hair and wears a blue T-shirt. Rafael is around 11 years old. He has short black hair and wears a white long sleeved T-shirt.
Zoey says I'M GONNA SHOW YOU SOME ADS
INSPIRED BY REAL ADS AND A BUNCH
OF ITEMS THAT COULD
POSSIBLY BE SOLD BY THEM.
THE TEAM WITH THE MOST CORRECT
MATCHES OF PRODUCT TO BILLBOARD
WINS.
GOT IT?
Rafael says YEAH.
Opal says GOT IT.
Zoey says TEAM MAGIC
MARKETERS, YOU'RE UP FIRST.
Zoey places the picture of an astronaut on a wooden structure.
Leo says OKAY, ASTRONAUTS.
SOMETHING THAT HAS
TO DO WITH SPACE.
Rafael says YES.
Leo says UM.
MAYBE IT COULD BE THIS, BECAUSE
IT'S LIKE THE ASTRONAUT BOOT.
Rafael says BOOTS, YEAH.
Leo says WE THINK THAT IT'S
THESE BOOTS BECAUSE
IT'S LIKE METAL AND
SPACE KIND OF.
LIKE THE
ASTRONAUTS, KIND OF.
Zoey says SORRY GUYS,
THAT'S WRONG.
DO YOU GUYS MAYBE
HAVE AN ANSWER?
Opal says OKAY, WELL MAYBE COLD MEDICINE
BECAUSE IT'S COLD IN SPACE YOU
KNOW?
I DON'T KNOW OR A
CAR BUT I DON'T
THINK THAT'SRIGHT.
I GUESS WE'LL GO WITH
COLD MEDICINE
BECAUSE IT'S COLD IN
SPACE AND YOU
MIGHT GET A COLD.
Zoey says UNFORTUNATELY
THAT'S WRONG.
ALRIGHT.
LET'S REVEAL WHAT IT IS.
Zoey turns the picture. Now, the astronaut is holding a guitar.
Zoey says BOOM, ELECTRIC GUITAR BECAUSE
THEY THINK THEIR GUITARS ARE OUT
OF THIS WORLD.
Opal says OH, THAT'S SMART.
Zoey says ALRIGHT, TEAM BETTER
BUYERS IT'S YOUR TURN.
Now, Zoey shows them a picture of a ship.
Opal says IT LOOKS LIKE THE TITANIC.
LIFE JACKETS BECAUSE
THE TITANIC SUNK AND...
Jasmine says OKAY.
Opal says YOU SAY IT.
I SAID THE
LAST ONE.
Jasmine says WE THINK IT'S THE LIFE
JACKET BECAUSE IF
THE BOAT SINKS
BECAUSE IT LOOKS LIKE IT'S ABOUT
TO, YOU KNOW, FALL INTO A HOLE,
YOU MIGHT NEED
THE LIFE JACKET.
Zoey says GOOD GUESS BUT THAT'S NOT
IT.
DO YOU GUYS HAVE A GUESS?
Leo says MAYBE UM..
Rafael says THE BOAT BECAUSE
IT'S THE BOAT...
Leo says OH YEAH.
Rafael says SO WE THINK IT'S THE BOAT
BECAUSE IF THE BOAT SINKS
THERE'S OTHER BOATS IN
IT SO YOU COULD GET OUT.
Zoey says ALSO A GOOD GUESS BUT
THAT'S NOT IT EITHER.
She turns the picture and says ALRIGHT, A CAR.
THEY'RE TRYING TO SAY THE CAR
WORKS SUPER WELL ON SNOW AND
ICE.
PRETTY COOL RIGHT?
YEAH.
TEAM MAGIC
MARKETERS BACK TO YOU.
Zoey shows them a picture of a cat chasing a deer.
Leo says SO, PROBABLY NOT
POTATO CHIPS.
NOT A BRUSH.
Rafael says NOT A BRUSH.
NOT CAT FOOD.
I DON'T THINK.
Leo says NO BECAUSE IT'S LIKE...
Rafael says OH YEAH, CAT FOOD BECAUSE HE
HAS TO EAT TO GET FASTER TO GET
TO THE OTHER ANIMALS.
Leo says I THINK MAYBE IT
COULD BE SOMETHING
ELSE BECAUSE THAT
DOESN'T REALLY MAKE
THAT MUCH SENSE
BUT I GUESS MAYBE.
Zoey says DO YOU HAVE AN ANSWER?
Leo says YES, CAT FOOD.
Zoey says GOOD JOB GUYS.
THAT'S RIGHT.
Leo says YES.
Zoey says NICE.
THEY WANT TO MAKE YOU FEEL THAT
IF YOU GIVE YOUR CAT THE CAT
FOOD, IT'LL MAKE IT
FEEL LIKE A LION.
TEAM BETTER BUYERS, YOUR TURN.
Zoey puts a picture of an elegant woman taking a dinosaur for a walk.
Opal says I THINK SOMETHING TO
DO WITH DOGS MAYBE.
Jasmine says I DON'T KNOW.
Opal says THERE'S NOTHING REALLY HERE.
UM.
I THINK POTATO CHIPS I GUESS.
WE GO WITH POTATO CHIPS
BECAUSEIF YOU EAT THEM
YOU WILL SEE THE
WORLD CRAZY.
Zoey says GOOD GUESS BUT
THAT'S NOT IT.
SORRY.
DO YOU GUYS
HAVE AN ANSWER?
Leo says YES.
I THINK...
WELL I THINK IT COULD
BE THE COLD MEDICINE
BECAUSE IT'LL MAKE
YOU FEEL LIKE REALLY STRONG.
Rafael says BUT I THINK IT'S THE MOVIE
BECAUSE THE MOVIE'S SO GOOD THAT
YOU FEEL LIKE YOU'RE
WALKING THE DINOSAUR.
Leo says OKAY, WELL, WE'LL GO
FOR THE DINOSAUR MOVIE
BECAUSE
Rafael says IT'S SO
GOOD, THE MOVIE, IT MAKES
YOU FEEL LIKE IT'S REAL.
Zoey says THAT'S WRONG.
SORRY.
Zoey turns the picture. Leo complaints to Rafael and he chuckles.
Zoey says COLD MEDICINE.
IT'S BECAUSE IF THE DINOSAURS
HAD FLU MEDICINE THEY WOULDN'T
HAVE GONE EXTINCT.
TEAM MAGIC
MARKETERS, IT'S YOUR TURN.
Zoey shows a picture of a zebra that has a few lines missing.
Rafael says MAYBE A PAINTBRUSH
CAUSE...
Leo says MAYBE, YEAH.
PAINTBRUSH BECAUSE THEY WOULDN'T
HAVE LOST THEIR STRIPES THEY
COULD JUST LIKE
PAINT IT BACK ON.
Zoey says SORRY
THAT'S WRONG.
YOU GUYS
HAVE A GUESS?
Opal says YES.
Jasmine says WELL WE THINK IT'S THE LAUNDRY
DETERGENT BECAUSE THE ZEBRA
WASHED OFF
ITS STRIPES.
Zoey says GOOD JOB GUYS.
YOU STOLE THAT POINT.
Opal says YES!
Zoey says AND NOW IT'S YOUR TURN.
Zoey puts a picture of a man in a boat going into a waterfall.
Opal says I WOULD SAY THE LIFE
JACKETS.
Jasmine says I THINK IT'S THE CAT LITTER SO
IT COULD DRY UP ALL THE WATER SO
HE DOESN'T FALL OFF THE CLIFF.
Opal says UH, THAT'S PRETTY CRAZY.
Jasmine says YUP, I KNOW.
Opal says I DON'T KNOW.
FINE.
WE THINK IT'S THE
CAT LITTER TO DRY UP
ALL THE WATER.
Zoey says SORRY
THAT'S WRONG.
DO YOU GUYS HAVE A GUESS?
Leo says I DON'T THINK
IT'S THE LIFE JACKET
BECAUSE THAT'S TOO
OBVIOUS.
Rafael says OH, MAYBE THE HEADPHONES
BECAUSE IT'S SO POWERFUL THAT HE
CAN'T HEAR HE'S GONNA FALL.
Leo says OH YEAH.
SO THAT HE CAN'T
HEAR THE WATERFALL.
SO WE THINK IT'S
THE HEADPHONES.
Zoey says GOOD JOB GUYS.
YOU GOT THE LAST ONE.
Leo and Rafael say YES.
Zoey says IT'S BECAUSE WHEN YOU
PUT THE HEADPHONES
ON EVERYTHING ELSE IN
THE WORLD DISAPPEARS.
GOOD JOB.
OKAY, SO I HAVE THE RESULTS.
IT WAS A REALLY
REALLY CLOSE GAME.
YOU GUYS WENT
BACK AND FORTH.
WE STOLE POINTS.
BUT THE TEAM THAT WON
TODAY WAS MAGIC MARKETERS.
The scores read "Better Buyers: 1 point. Magic Marketers: 2 points."
Zoey says GOOD JOB GUYS.
THANKS FOR PLAYING
BOLD BILLBOARDS.
(clapping)
A girl with long black hair says THIS SATURDAY MORNING I WAS
BIKING AND THE SUN WAS SO
BLINDING I
COULDN'T SEE ANYTHING.
I REACHED INTO MY SCHOOLBAG
AND PULLED OUT THESE CLEAR PATH
SUNGLASSES.
I PUT THEM ON AND I
SAW A CLEAR PATH.
An animated sun says YAY!
The girl with long black hair says IF YOU WANT A CLEAR PATH BUY
THESE CLEAR PATH SUNGLASSES.
ONLY 9.99.
In the attic, Lukas says I'VE BEEN THINKING ABOUT
HOW WORDS ARE USED IN ADS
TO GET PEOPLE TO FEEL EMOTIONS
LIKE HAPPY OR EXCITED OR EVEN
SAD.
I'M TRYING TO PROGRAM BOOBOO
BOT TO USE THESE MAGIC AD WORDS.
Lukas types in a key on the laptop and BooBoo Bot says BOOBOO BOT
READY TO ADVERTISE.
Lukas says OKAY BOOBOO BOT HOW WOULD
YOU SELL THIS SANDWICH?
BooBoo Bot says THE SLEEK DESIGN MAKES IT THE
FASTEST SANDWICH IN THE WORD.
Lukas says NO BOOBOO BOT.
THOSE WORDS WORK BETTER
FOR A CAR NOT A SANDWICH.
BooBoo Bot says EXPERIENCE THE BUBBLY
EFFERVESCENCE OF SANDWICH AND
YOU WILL NEVER BE THIRSTY AGAIN.
Lukas says NO BOOBOO BOT
SANDWICHES MAKE YOU THIRSTY.
BooBoo Bot says WEARING A FASHIONABLE SANDWICH
WILL MAKE YOU LOOK COOL.
Lukas says LOOKS LIKE BOOBOO BOT HAS
THE WORDS RIGHT BUT JUST DOESN'T
KNOW WHERE TO PUT THEM .
BooBoo Bot says SANDWICH IS PROVEN TO BE
GUARANTEED MIRACLE PRODUCT.
Lukas says THAT'S A BIT OVER
THE TOP BUT I LIKE
WHERE THIS IS GOING.
BooBoo Bot says RE-RE-RE-REDUCED
PRICE RECOMMENDED.
REVOLUTIONARY
SENSATIONAL SANDWICH.
DA DA DA DA DA DA DA DA...
Several adjectives appear printed on the screen.
Lukas rushes to turn BooBoo Bot off and says LOOKS LIKE I
STILL GOT A FEW
KINKS TO WORK OUT.
Zoey says IT'S THE WACKY CHALLENGE
Lukas says WITH YOUR HOSTS ZOEY AND LUKAS.
Zoey and Lukas sit at a desk wearing wigs and checked red and black jackets.
Zoey says WELCOME TO TODAY'S
CHALLENGE, SUPERMARKET
SHAKEDOWN.
Lukas says WE'VE TURNED OUR
CHALLENGE COURSE INTO A
SUPERMARKET FULL
OF SHOPPING SNAGS
AND DISCOUNT DETOURS.
Zoey says LET'S MEET
OUR CHALLENGERS.
Lukas says OUR FIRST TEAM IS CHARLOTTE AND
MACKENZIE ON TEAM SAVVY
SHOPPERS.
Charlotte is around 11 years old. She has blond hair in a ponytail and wears a blue T-shirt. Mackenzie is around 11 years old. He has brown hair and wears a blue T-shirt.
Charlotte and Mackenzie say LET'S SHOP!
Zoey says AND GOING UP
AGAINST THEM TODAY
ARE AUDRA AND BRAD.
THE COOL CONSUMERS.
Audra is around 10 years old. She has brown hair in a ponytail and wears a yellow T-shirt. Brad is around 11 years old. He has short brown hair and wears a yellow T-shirt.
Audra and Brad high-five and say SHOP 'TIL YOU DROP!
Lukas says YOUR GOAL IS TO
COMPLETE OUR SHOPPING
RACE COURSE IN THE
FASTEST TIME
POSSIBLE.
A close-up shot shows a tower made of gray cans with the picture of a fly and an orange one at the bottom.
Zoey says AT THE BOTTOM OF THOSE TOWERS IS
A KID FRIENDLY PRODUCT THAT
NEEDS TO BE PLACED HIGHER UP AT
YOUR EYE LEVEL BEFORE YOU PUT IT
IN YOUR CART.
THEN IT'S OVER TO
OUR BALL MEGA SALE.
Colourful balls sit on boxes with signs that read "Special, half price."
Lukas says EVERYTHING MUST GO GO GO!
Zoey says GO INTO YOUR SHOPPING
CARTS.
Lukas says WHEN YOUR CART IS FULL RUN TO
THE OTHER END OF THE STORE FOR A
CARTON OF MILK.
Zoey says THEN HEAD OUT TO THE
CHECKOUT FINISH LINE.
SHOPPERS ARE
YOU READY?
Shoppers yell YEAH!
Lukas says SHOP!
Brad pushes the cans at the bottom of the tower.
Lukas says COOL CONSUMERS TRYING TO GO
FAST BY PUSHING OUT THE KID
FRIENDLY CAN BUT THEIR TOWER
IS FALLING APART.
Zoey says TEAM SAVVY SHOPPERS IS
TAKING A DIFFERENT APPROACH BY
CAREFULLY TAKING DOWN THEIR
TOWER AND REBUILDING IT BUT WILL
THIS STRATEGY WORK?
Brad says WE'RE GONNA
TAKE THIS ONE.
Lukas says STORES PUT PRODUCTS FOR
KIDS AT THEIR EYE LEVEL SO THAT
KIDS SEE THEM EASILY AND
WANT TO BUY THEM.
Zoey says THAT'S SO SNEAKY.
Lukas says COOL CONSUMERS DONE.
THEY'RE HEADING
FOR THE MEGA SALE.
LOOK AT THEM GO BUT
IT'S STILL EARLY ZOEY.
TEAM SAVVY SHOPPERS
CAN STILL KETCHUP.
Zoey says HAHA.
KETCHUP.
CATCH UP.
GOOD ONE.
Charlotte places the orange can on their shopping cart.
Lukas says AND THEY'RE DONE.
THE COOL CONSUMERS FILLING THEIR
CART WITH THOSE BALLS FROM OUR
MEGA SALE.
Zoey says SALES CAN MAKE IT SEEM LIKE
YOU DON'T HAVE A LOT OF TIME OR
ELSE YOU'LL MISS OUT.
Lukas says THEY CAN'T LEAVE ANY
BALLS ON THE FLOOR.
CLEAN UP
IN AISLE 7.
Lukas and Zoey chuckle.
Zoey says TEAM SAVVY SHOPPERS
DROPPING SOME BALLS TOO.
LOOK AT THEM GO.
THEY'VE ALMOST CAUGHT UP.
Lukas says OH, WHAT A COME BACK.
TEAM SAVVY SHOPPERS
IS NOW IN THE LEAD.
Zoey says THEY JUST HAVE TO
GET THEIR MILK.
Lukas says BUT TEAM COOL CONSUMERS
IS HOT ON THEIR HEELS.
IT'S SO CLOSE.
Charlotte says OH, THERE'S ACTUAL
MILK IN THERE.
Brad says OKAY, GET THE BALL,
GET THE BALL.
Zoey says IT'S A MAD DASH
FOR THE FINISH LINE.
Lukas says OH, INCREDIBLE COME BACK
BY TEAM COOL CONSUMERS.
THEY WIN!
Zoey says WOOHOO!
ALRIGHT,
GOOD JOB.
Audra and Brad say COOL CONSUMERS!
Brad says YEAH!
Zoey says CHALLENGERS, WHY DO YOU
THINK STORES PUT
SOME ITEMS LIKE CANDY
AND SUGAR CEREALS
AT KID'S EYE LEVEL?
Brad says IT'S SO THAT THEY MAKE
MORE MONEY BECAUSE
THE CHILDREN LIKE
THE JUNK.
Charlotte says IT'S DEFINITELY
WHAT A KID WANTS.
THEY ARE TRYING TO TRICK
KIDS INTO BUYING THINGS THEY
SHOULDN'T BUY.
Lukas says WHY DO YOU THINK THE
MILK IS USUALLY SO FAR
AWAY FROM THE
ENTRANCE OF
THE DOOR?
Mackenzie says SO THAT WHEN THEY'RE
LOOKING FOR THE MILK THEY
GO THROUGH THE
WHOLE STORE AND THEY SEE A LOT
OF STUFF THAT THEY DON'T NEED
BUT THEY BUY IT ANYWAY.
Lukas says THAT'S EXACTLY
RIGHT.
Zoey says WHY DO YOU THINK STORES
USE BIG SALES PITCHES
LIKE 50 percent OFF AND 1
DAY ONLY?
Audra says THEY JUST WANT
TO ATTRACT PEOPLE
TO COME.
Charlotte says MOST OF IT'S JUST FAKE, LIKE
IT'S PROBABLY NOT EVEN 50 percent OFF.
Audra says PEOPLE END UP BUYING
MORE STUFF AND
COMPANIES LIKE THAT.
Brad says IT IS SNEAKY BUT IT'S
GOOD ADVERTISEMENT.
Zoey and Lukas nod.
Zoey says AMAZING JOB
EVERYONE.
THANKS FOR
PLAYING SUPERMARKET
SHAKEDOWN.
Shoppers say BYE.
A girl with long curly brown hair says DO YOUR KIDS TALK TOO MUCH?
WELL NOW, FOR ONLY 89.95, YOU
CAN BUY THIS SPECIAL TAPE MOUTH
CONCEALER TO SHUT YOUR KIDS UP
AND IF YOU WANT A SPECIAL DEAL
YOU CAN GO TO OUR WEBSITE
ITSTOTALLYFAKE.COM AND GET THE
ONES THAT DON'T RIP
OFF THE CHILD LIPS.
An animated mouth says OW.
She continues IF YOU 'D LIKE THAT FOR YOUR
CHILD YOU CAN TOTALLY CONTACT US
AT ITSTOTALLYFAKE.COM.
Lukas walks into the attic holding ads.
He says WOW.
THEY EVEN SEND
ADVERTISEMENTS
IN THE MAIL.
Zoey says OOH, RECYCLING.
MY FAVOURITE.
Lukas says HEY.
THIS ONE'S FROM
DAVID ACER.
Zoey says THE MAGICIAN WHO
TAUGHT US THAT
AWESOME COIN TRICK.
HOW NICE.
I WONDER WHAT HE
WROTE TO ME ABOUT.
She opens an envelope and several coins fall out.
Zoey says WHOA!
Lukas says WHOA!
HOW DID HE DO THAT?
Zoey says MAGIC.
Zoey plays the Ukele and sings SO THAT'S
OUR SHOW.
IT'S TIME TO GO.
WE HOPE YOU HAD SOME FUN.
Lukas says WITH MAGIC, ILLUSION
AND MEDIA CONFUSION.
Zoey says AND NOW OUR
SHOW IS DONE.
BooBoo Bot says BOOBOO BOT 50 percent OFF.
WEE!
Music plays as the end credits roll.
Dressed as a magician, Zoey sings MY BUZZ WORDS
ARE BUZZING IN YOUR EARS.
FUN, FRESH, FABULOUS,
BOTTOM AND SINCERE.
I TWIST THE TRUTH
WITH TRICKY TONGUE.
GET THEM NOW. THEY'RE LAST
IN STOCK
I'M ON THE BUS.
I'M ON YOUR SCREENS.
MIND WHAT YOU WATCH.
BUYER BEWARE BECAUSE WORD
MAGICIANS ARE EVERYWHERE.
Logo: Apartment 11 Productions.
Copyright 2019, Bing Productions Inc.
Zoey is in her early teens, with long wavy brown hair and wears red trousers, a printed yellow shirt and a denim jacket.
As colourful animated letters form the name "The Wacky Word Show," a song plays that says IT'S THE WACKY WACKY WORD
SHOW.
THE WACKY WACKY WORD SHOW.
THE WACKY WORD SHOW.
SO WACKY.
Zoey and Lukas dance in the attic.
Lukas is around 11, with short straight brown hair and wears jeans and a gray and greens sweater.
Zoey says IT'S ME ZOEY.
Lukas says I'M LUKAS.
Zoey says WE PLAY WITH WORDS.
In animation, a dictionary walks around the Earth as Lukas and Zoey dance on the Moon.
Lukas says HAVE LOTS OF FUN.
Zoey says ON THE WACKY WORD
SHOW FUN IS NUMBER 1.
As they play the ukulele, animate musical notes come out and the word "Fun" appears in colourful animated letters.
Zoey says NOW WE LOVE BOOKS AND
STORIES.
Lukas jumps inside a dictionary and Zoey closes it.
Lukas says MAKE STUFF UP THAT'S
WHAT WE DO.
Zoey says DID WE MENTION ACTING
WACKY?
They both say YEAH WE DO THAT TOO.
Zoey says WE GOT TONS OF
GUESTS AND BOOBOO BOT.
Different kids appear on several screens.
Booboo Bot is a robot made out of an old typewriter as the body and a tablet as the head.
Lukas says GAMES AND JOKES WITH
YOU.
The song continues IT'S THE WACKY WACKY WORD
SHOW.
THE WACKY WACKY WORD SHOW.
THE WACKY WORD SHOW.
HERE WE GO.
Lukas and Zoey run along with the animated letters.
The song continues THE WACKY WORD SHOW.
SO WACKY!
In the attic, Zoey and Lukas wear magician costumes.
Zoey says ABRACADABRA.
WATCH ME MAKE
THIS COIN DISAPPEAR.
The coin in her hand disappears.
Lukas says HOCUS POCUS.
WATCH ME MAKE THIS
CRACKER DISAPPEAR.
Lukas eats the cracker covering his mouth.
Lukas says PRESTO SHAZAM!
Zoey says WHERE DID IT GO?
Lukas says I HAVE NO IDEA.
MAGIC!
Zoey says LUKAS, DON'T YOU KNOW YOU AREN'T
SUPPOSED TO TALK WITH YOUR MOUTH
FULL?
They chuckle.
Lukas says MAGIC ISN'T JUST COIN
TRICKS AND ILLUSIONS.
MAGIC IS ALL AROUND US.
In a TV, Zoey says IT'S ON YOUR TV.
IN THE WORDS YOU SEE AND HEAR.
Lukas says IT'S IN THE ADVERTISEMENTS
THAT GET YOU TO BUY STUFF.
Zoey says WORDS IN ADVERTISING CAN
SOMETIMES TRICK US IN THE SAME
WAY THAT A MAGICIAN CAN MAKE YOU
LOOK AT ONE THING WHILE THEY'RE
DOING SOMETHING ELSE.
The coin appears on Lukas' hand.
Lukas says COOL.
HOW DID YOU DO THAT?
Zoey says A MAGICIAN NEVER REVEALS HER
SECRETS BUT WE WILL BE REVEALING
SOME ADVERTISING SECRETS.
Lukas says AND LEARNING SOME
COOL MAGIC TRICKS TOO.
They say LET'S GO!
They pull down an animated board that reads "Everything must go!"
A girl with curly hair says WHY DO MAGICIANS LIKE EXAMS?
BECAUSE THEY'RE GOOD
AT TRICK QUESTIONS.
A caption reads "Laughter."
Lukas says LIKE ANY GOOD
MAGICIAN, IF YOU WANT TO SELL
SOMETHING, YOU GOTTA KEEP
SOME TRICKS UP YOUR SLEEVE.
Lukas tries to perform a trick with cards but they fall to the floor.
He says OOPS.
Lukas says I MEAN LIKE SPECIAL WORDS TO
CONVINCE PEOPLE IT'S A GOOD IDEA
TO BUY WHAT YOU'RE SELLING.
WORDS LIKE UNBEATABLE OR ONCE
IN A LIFETIME OR UNBELIEVABLE.
I BET YOU GUYS COULD USE
MAGIC WORDS TO SELL STUFF TOO.
Lukas plays a clip on the TV.
A girl wearing a yellow sweater says ARE YOU TIRED OF DOING
THINGS YOU DON'T WANT TO DO?
WELL, I HAVE THE SOLUTION.
THIS MAGICAL WAND.
IT'LL DO ANYTHING FOR YOU.
AND IT'S ONLY ONE HUNDRED
THOUSAND TRILLION DOLLARS.
ABRACADABRA.
A girl with glasses says IF YOU WANT TO BE FUNNY BUT
YOU'RE NOT, A CLOWN'S NOSE IS A
PERFECT WAY TO BE FUNNY.
PEOPLE WILL LAUGH
AT YOU, GUARANTEED.
ONLY 99.99.
Voices say YAY!
A girl with brown hair says TIRED OF WEAK AND LIMP HAIR?
INTRODUCING FLEX SHAMPOO.
IT WILL GIVE YOUR HAIR,
STRENGTH, BODY AND MUSCLE.
In another clip, Zoey sings wearing a magician costume against an animated background.
Zoey sings MY BUZZ WORDS
ARE BUZZING IN YOUR EARS.
FUN, FRESH, FABULOUS,
BOTTOM AND SINCERE.
I TWIST THE TRUTH
WITH TRICKY TONGUE.
GET THEM NOW, THEY'RE LAST IN
STOCK.
I CHOOSE MY WORDS, JUST THE
PRETTY PARTS
AND HIDE THE REST, IT'S LIKE
AN ART.
WORD MAGICIAN.
WORD MAGICIAN.
TELL YOU HOW TO FEEL.
WORD MAGICIAN.
MY MAGIC WORDS ARE WHAT A
DEAL.
I'M ON THE BUS.
I'M ON YOUR SCREENS.
I'M UP AND DOWN AND IN
BETWEEN.
MIND WHAT YOU WATCH.
BUYER BEWARE BECAUSE WORD
MAGICIANS ARE EVERYWHERE.
Flying words reads "50 percent off, discount, buy."
Lukas says WANT TO MEET A REAL MAGICIAN WHO
HAS WOWED THOUSANDS OF PEOPLE
WITH HIS ILLUSIONS?
Playing the Ukele, Zoey sings READY, SET, GET INTO
POSITION.
THERE'S NO NEED TO
ASK FOR PERMISSION.
WE'RE ABOUT TO MEET
AN AMAZING MAGICIAN.
Lukas says IT'S DAVID ACER ON
TODAY'S EDITION.
David walks in. He is in his late forties, with a short beard and greying curly hair. He wears glasses, black trousers and a dark blue shirt.
David says AH.
HI GUYS.
They say HI.
David says HOW ARE YOU?
Zoey says GOOD, HOW ARE YOU?
David says I'M VERY GOOD TOO.
THANK YOU FOR ASKING.
Lukas says DO YOU REALLY
HAVE MAGICAL POWERS?
David says I DO.
IF BY MAGICAL POWERS YOU MEAN
THE POWER TO MAKE PEOPLE DO WHAT
I WANT AND THINK WHAT I WANT.
(laughing)
David makes a box of crackers appears.
He says CRACKER?
Lukas says SURE.
David says I MADE YOU DO THAT.
David snaps his fingers and they all disappear. Then, they appear sitting.
Zoey says SO, HOW DO MAGIC
WORDS WORK?
David says LIKE WHAT MAGIC WORDS?
LIKE ABRACADABRA?
Zoey says YEAH.
David looks around and says NOTHING HAPPENED.
Zoey chuckles.
David says I THINK
WE'RE OKAY.
I DON'T KNOW IF MAGIC WORDS WORK
REALLY THE WAY YOU'RE SUGGESTING
BUT MAGICIANS DO USE WORDS TO
KIND OF DIRECT AND MISDIRECT
ATTENTION.
DO YOU WANT TO SEE WHAT I MEAN?
Zoey says YEAH.
David opens his hand and says DO YOU SEE THIS COIN?
Zoey and Lukas say NO.
David says THAT'S BECAUSE IT'S INVISIBLE
BUT IF I SQUEEZE IT, IT BECOMES
VISIBLE.
He makes a coin appear.
Zoey says WOW.
David says NOW, IF I TAKE THIS COIN IN MY
HAND AND OPEN MY HAND AND IT'S
NOT THERE.
I CAN TELL YOU IT DISAPPEARED
OR I COULD TELL YOU IT TURNED
INVISIBLE OR I CAN TELL YOU IT
WENT BACK IN TIME AND WHEN IT
WAS IN MY POCKET.
David reaches his pocket and shows them the coin.
David says IN OTHER WORDS, THE TRICK IS
WHAT I SAY IT IS NOT JUST WHAT
YOU SEE.
Zoey says RIGHT.
ARE ADVERTISERS TRICKING ME LIKE
THE WAY YOU TRICK PEOPLE WITH
YOUR ILLUSIONS?
David says I DON'T THINK THEY'RE TRYING TO
TRICK YOU BUT THEY DEFINITELY
WANT TO USE WORDS THAT MAKE
YOU THINK ABOUT THEIR PRODUCTS A
CERTAIN WAY.
IT'S NOT A TUBE OF TOOTHPASTE
IT'S A TUBE OF SUNSHINE.
SOMETHING THAT MAKES YOU THINK
ABOUT THEIR PRODUCT IN A HAPPY
POSITIVE WAY.
SO THEY'RE GONNA CHOOSE
THEIR WORDS VERY CAREFULLY AND
SOMETIMES THEY'RE NOT
TELLING YOU THE WHOLE TRUTH.
NOW FOR EXAMPLE,
LET ME SHOW YOU THIS.
He shows them a paper.
David says WHAT DOES THAT WORD SAY?
Zoey and Lukas say YAWN.
David says EXACTLY.
NOW A RECENT STUDY SHOWED THAT
2 OUT OF 3 PEOPLE WHO SEE THAT
WORD WILL YAWN.
Zoey and Lukas look at the word and nothing happens.
David says IT DIDN'T SAY HOW
LONG IT WOULD TAKE.
(laughing)
David says ANYTHING?
Zoey says NO.
David says OKAY, LET'S TRY A DIFFERENT ONE.
HANG ON A SECOND.
Lukas does a fake yawn and Zoey chuckles.
He shows them another word.
Zoey and Lukas say FART.
David says THAT'S WHAT WE MEAN WHEN WE
SAY WORDS HAVE THE POWER TO MAKE
PEOPLE REACT.
THOSE WERE JUST SILLY EXAMPLES
BUT WHEN ADVERTISERS CHOOSE
PARTICULAR WORDS THEY WANT
YOU TO FEEL A CERTAIN WAY AND
THEY'RE VERY CAREFUL ABOUT THAT.
AS A MAGICIAN YOU EXPECT ME TO
DO MAGIC AND ADVERTISERS USE
WORDS THE SAME WAY
TO PERSUADE YOU.
IF THEY TELL YOU SOMETHING'S
GONNA MAKE YOU FEEL GOOD THEN
WHEN YOU SEE THAT PRODUCT ON A
SHELF YOU AUTOMATICALLY THINK
"THIS IS GOING TO
MAKE ME FEEL GOOD."
NO MATTER WHAT IT IS.
Zoey says RIGHT, YEAH.
David says DEODORANT, A TOOTHBRUSH,
WHATEVER IT ENDS UP BEING.
SO THEY CHOOSE THOSE WORDS
CAREFULLY TO MAKE YOU FEEL A
CERTAIN WAY, TO MAKE YOU WANT TO
BUY THAT PRODUCT.
AND THERE'S ONE MORE
THING I CAN SHOW YOU TOO.
IF YOU TAKE THE COIN IN YOUR
HAND AND SQUEEZE IT AND SHOW
IT'S GONE AND YOU CAN SHOW IT'S
GONE FROM THE OTHER HAND TOO.
Lukas says WHAT?
WHAT DID YOU?
David says CHECK YOUR SOCK.
Surprise, Zoey finds the coin in her socket.
Zoey says BUT DAVID, CHECK YOUR POCKET.
David finds several coins in his pocket.
David says WELL ZOEY,
CHECK THAT BOX.
Zoey opens a box and finds a considerable amount of coins.
Zoey says WELL DAVID, CHECK THE...
Lukas says ZOEY, DAVID, STOP.
David says MAGIC TRUCE.
David and Zoey shake hands.
Zoey says FINE.
She whispers I'LL GET
YOU LATER.
In a clip, Zoey stands in a field near sheep wearing a wolf costume.
Zoey says AND NO LITTLE SHEEP IS COMPLETE
WITHOUT, BBQ SPICE SHOWER GEL.
DON'T MISS OUT.
DON'T BE
LEFT OUT.
BUY IT NOW,
NOW, NOW.
Wearing a sheep costume, Lukas says WHY DO I NEED THIS AGAIN?
Zoey says IT'LL GIVE YOU THAT CONFIDENT
SMOKY SCENT LIKE YOU JUST
STEPPED OFF THE
BARBECUE AND INTO MY MOUTH.
ERR...
I MEAN, IT'LL MAKE YOU FEEL
BEAUTIFUL WHEN YOU LEAVE THE
HOUSE.
Lukas says I DON'T KNOW.
Zoey says THEN WHAT ABOUT THIS FANTASTIC
HONEY GARLIC BODY SPRAY?
TO MAKE YOU SMELL LIKE DINNER,
ERR, I MEAN FEEL LIKE A WINNER.
Lukas says I THINK I SMELL FINE.
WHAT ELSE DO
YOU HAVE FOR SALE?
Zoey says A COUPLE OF THINGS I PICKED UP
FROM LITTLE RED RIDING HOOD'S
GRANDMOTHER'S HOUSE WHEN I
WENT OVER THERE FOR LUNCH.
Lukas says OOH.
WHAT ARE THESE?
Zoey says THOSE ARE SUPER SPECIAL
GRANDMA GLASSES FOR SHEEP THAT
WILL HELP YOU SEE SUPER DUPER
WELL.
Lukas puts the glasses on and says WAIT.
I SEE NOW.
YOU'RE A WOLF.
AH!
Zoey says ARHOOOO!
Lukas screams BAA!
BAAA!
BAAAA!
Zoey runs away with her products.
The girl with curly hair says ARE YOUR LEGS TIRED
OF STANDING ALL DAY?
DO YOU WANT A NICE COZY PLACE
TO SIT THAT FEELS LIKE HOME?
BUY THIS CHAIR NOW
AT ALICE'S STORE.
WHAT ARE YOU DOING
JUST STANDING THERE?
COME AND GET IT.
ON SALE NOW.
555-625 CHAIRS.
Back in the attic, Zoey sits in front of the laptop.
Zoey says I WAS THINKING ABOUT DIFFERENT
WAYS PEOPLE CAN ADVERTISE.
THERE'S SOMETHING
CALLED PRODUCT PLACEMENT.
THAT'S WHEN A COMPANY PUTS A
REAL PRODUCT IN A MOVIE OR TV
SHOW SO THAT YOU MIGHT
REMEMBER IT AND BUY IT LATER.
An animated soda ad plays. A superhero flies carrying a Burp soda truck.
The superhero says AHA.
Zoey says IT'S LIKE A TINY
COMMERCIAL YOU CAN'T SKIP.
IT TURNS OUT THIS KIND OF
ADVERTISING HAS BEEN AROUND FOR
A LONG, LONG TIME.
An old black and white movie clip plays.
Zoey says THIS IS AN OLD SILENT MOVIE
CALLED "THE GARAGE" AND IT'S
PRETTY SILLY.
IF YOU LOOK REALLY CLOSELY
HERE THAT'S AN ACTUAL BRAND OF
GASOLINE.
THEY PLACED A REAL PRODUCT
RIGHT BEFORE OUR VERY EYES.
PAY ATTENTION NEXT TIME YOU
WATCH YOUR FAVOURITE MOVIES OR
SHOWS.
YOU MIGHT BE SURPRISED.
An animated board reads "Game Show."
Contestants clap.
Zoey says WELCOME TO BOLD BILLBOARDS
WHERE CHALLENGERS
TRY TO MATCH THE
PRODUCT WITH THE AD.
TODAY WE HAVE JASMINE AND OPAL
ON TEAM BETTER BUYERS.
Jasmine is around 11 years old. She has short black braids. She wears a beige and black sweater. Opal is around 10 years old. She has blond hair and wears a gray jacket.
Zoey says AND LEO AND RAFAEL ON TEAM
MAGIC MARKETERS.
Leo is around 11 years old. He has blond hair and wears a blue T-shirt. Rafael is around 11 years old. He has short black hair and wears a white long sleeved T-shirt.
Zoey says I'M GONNA SHOW YOU SOME ADS
INSPIRED BY REAL ADS AND A BUNCH
OF ITEMS THAT COULD
POSSIBLY BE SOLD BY THEM.
THE TEAM WITH THE MOST CORRECT
MATCHES OF PRODUCT TO BILLBOARD
WINS.
GOT IT?
Rafael says YEAH.
Opal says GOT IT.
Zoey says TEAM MAGIC
MARKETERS, YOU'RE UP FIRST.
Zoey places the picture of an astronaut on a wooden structure.
Leo says OKAY, ASTRONAUTS.
SOMETHING THAT HAS
TO DO WITH SPACE.
Rafael says YES.
Leo says UM.
MAYBE IT COULD BE THIS, BECAUSE
IT'S LIKE THE ASTRONAUT BOOT.
Rafael says BOOTS, YEAH.
Leo says WE THINK THAT IT'S
THESE BOOTS BECAUSE
IT'S LIKE METAL AND
SPACE KIND OF.
LIKE THE
ASTRONAUTS, KIND OF.
Zoey says SORRY GUYS,
THAT'S WRONG.
DO YOU GUYS MAYBE
HAVE AN ANSWER?
Opal says OKAY, WELL MAYBE COLD MEDICINE
BECAUSE IT'S COLD IN SPACE YOU
KNOW?
I DON'T KNOW OR A
CAR BUT I DON'T
THINK THAT'SRIGHT.
I GUESS WE'LL GO WITH
COLD MEDICINE
BECAUSE IT'S COLD IN
SPACE AND YOU
MIGHT GET A COLD.
Zoey says UNFORTUNATELY
THAT'S WRONG.
ALRIGHT.
LET'S REVEAL WHAT IT IS.
Zoey turns the picture. Now, the astronaut is holding a guitar.
Zoey says BOOM, ELECTRIC GUITAR BECAUSE
THEY THINK THEIR GUITARS ARE OUT
OF THIS WORLD.
Opal says OH, THAT'S SMART.
Zoey says ALRIGHT, TEAM BETTER
BUYERS IT'S YOUR TURN.
Now, Zoey shows them a picture of a ship.
Opal says IT LOOKS LIKE THE TITANIC.
LIFE JACKETS BECAUSE
THE TITANIC SUNK AND...
Jasmine says OKAY.
Opal says YOU SAY IT.
I SAID THE
LAST ONE.
Jasmine says WE THINK IT'S THE LIFE
JACKET BECAUSE IF
THE BOAT SINKS
BECAUSE IT LOOKS LIKE IT'S ABOUT
TO, YOU KNOW, FALL INTO A HOLE,
YOU MIGHT NEED
THE LIFE JACKET.
Zoey says GOOD GUESS BUT THAT'S NOT
IT.
DO YOU GUYS HAVE A GUESS?
Leo says MAYBE UM..
Rafael says THE BOAT BECAUSE
IT'S THE BOAT...
Leo says OH YEAH.
Rafael says SO WE THINK IT'S THE BOAT
BECAUSE IF THE BOAT SINKS
THERE'S OTHER BOATS IN
IT SO YOU COULD GET OUT.
Zoey says ALSO A GOOD GUESS BUT
THAT'S NOT IT EITHER.
She turns the picture and says ALRIGHT, A CAR.
THEY'RE TRYING TO SAY THE CAR
WORKS SUPER WELL ON SNOW AND
ICE.
PRETTY COOL RIGHT?
YEAH.
TEAM MAGIC
MARKETERS BACK TO YOU.
Zoey shows them a picture of a cat chasing a deer.
Leo says SO, PROBABLY NOT
POTATO CHIPS.
NOT A BRUSH.
Rafael says NOT A BRUSH.
NOT CAT FOOD.
I DON'T THINK.
Leo says NO BECAUSE IT'S LIKE...
Rafael says OH YEAH, CAT FOOD BECAUSE HE
HAS TO EAT TO GET FASTER TO GET
TO THE OTHER ANIMALS.
Leo says I THINK MAYBE IT
COULD BE SOMETHING
ELSE BECAUSE THAT
DOESN'T REALLY MAKE
THAT MUCH SENSE
BUT I GUESS MAYBE.
Zoey says DO YOU HAVE AN ANSWER?
Leo says YES, CAT FOOD.
Zoey says GOOD JOB GUYS.
THAT'S RIGHT.
Leo says YES.
Zoey says NICE.
THEY WANT TO MAKE YOU FEEL THAT
IF YOU GIVE YOUR CAT THE CAT
FOOD, IT'LL MAKE IT
FEEL LIKE A LION.
TEAM BETTER BUYERS, YOUR TURN.
Zoey puts a picture of an elegant woman taking a dinosaur for a walk.
Opal says I THINK SOMETHING TO
DO WITH DOGS MAYBE.
Jasmine says I DON'T KNOW.
Opal says THERE'S NOTHING REALLY HERE.
UM.
I THINK POTATO CHIPS I GUESS.
WE GO WITH POTATO CHIPS
BECAUSEIF YOU EAT THEM
YOU WILL SEE THE
WORLD CRAZY.
Zoey says GOOD GUESS BUT
THAT'S NOT IT.
SORRY.
DO YOU GUYS
HAVE AN ANSWER?
Leo says YES.
I THINK...
WELL I THINK IT COULD
BE THE COLD MEDICINE
BECAUSE IT'LL MAKE
YOU FEEL LIKE REALLY STRONG.
Rafael says BUT I THINK IT'S THE MOVIE
BECAUSE THE MOVIE'S SO GOOD THAT
YOU FEEL LIKE YOU'RE
WALKING THE DINOSAUR.
Leo says OKAY, WELL, WE'LL GO
FOR THE DINOSAUR MOVIE
BECAUSE
Rafael says IT'S SO
GOOD, THE MOVIE, IT MAKES
YOU FEEL LIKE IT'S REAL.
Zoey says THAT'S WRONG.
SORRY.
Zoey turns the picture. Leo complaints to Rafael and he chuckles.
Zoey says COLD MEDICINE.
IT'S BECAUSE IF THE DINOSAURS
HAD FLU MEDICINE THEY WOULDN'T
HAVE GONE EXTINCT.
TEAM MAGIC
MARKETERS, IT'S YOUR TURN.
Zoey shows a picture of a zebra that has a few lines missing.
Rafael says MAYBE A PAINTBRUSH
CAUSE...
Leo says MAYBE, YEAH.
PAINTBRUSH BECAUSE THEY WOULDN'T
HAVE LOST THEIR STRIPES THEY
COULD JUST LIKE
PAINT IT BACK ON.
Zoey says SORRY
THAT'S WRONG.
YOU GUYS
HAVE A GUESS?
Opal says YES.
Jasmine says WELL WE THINK IT'S THE LAUNDRY
DETERGENT BECAUSE THE ZEBRA
WASHED OFF
ITS STRIPES.
Zoey says GOOD JOB GUYS.
YOU STOLE THAT POINT.
Opal says YES!
Zoey says AND NOW IT'S YOUR TURN.
Zoey puts a picture of a man in a boat going into a waterfall.
Opal says I WOULD SAY THE LIFE
JACKETS.
Jasmine says I THINK IT'S THE CAT LITTER SO
IT COULD DRY UP ALL THE WATER SO
HE DOESN'T FALL OFF THE CLIFF.
Opal says UH, THAT'S PRETTY CRAZY.
Jasmine says YUP, I KNOW.
Opal says I DON'T KNOW.
FINE.
WE THINK IT'S THE
CAT LITTER TO DRY UP
ALL THE WATER.
Zoey says SORRY
THAT'S WRONG.
DO YOU GUYS HAVE A GUESS?
Leo says I DON'T THINK
IT'S THE LIFE JACKET
BECAUSE THAT'S TOO
OBVIOUS.
Rafael says OH, MAYBE THE HEADPHONES
BECAUSE IT'S SO POWERFUL THAT HE
CAN'T HEAR HE'S GONNA FALL.
Leo says OH YEAH.
SO THAT HE CAN'T
HEAR THE WATERFALL.
SO WE THINK IT'S
THE HEADPHONES.
Zoey says GOOD JOB GUYS.
YOU GOT THE LAST ONE.
Leo and Rafael say YES.
Zoey says IT'S BECAUSE WHEN YOU
PUT THE HEADPHONES
ON EVERYTHING ELSE IN
THE WORLD DISAPPEARS.
GOOD JOB.
OKAY, SO I HAVE THE RESULTS.
IT WAS A REALLY
REALLY CLOSE GAME.
YOU GUYS WENT
BACK AND FORTH.
WE STOLE POINTS.
BUT THE TEAM THAT WON
TODAY WAS MAGIC MARKETERS.
The scores read "Better Buyers: 1 point. Magic Marketers: 2 points."
Zoey says GOOD JOB GUYS.
THANKS FOR PLAYING
BOLD BILLBOARDS.
(clapping)
A girl with long black hair says THIS SATURDAY MORNING I WAS
BIKING AND THE SUN WAS SO
BLINDING I
COULDN'T SEE ANYTHING.
I REACHED INTO MY SCHOOLBAG
AND PULLED OUT THESE CLEAR PATH
SUNGLASSES.
I PUT THEM ON AND I
SAW A CLEAR PATH.
An animated sun says YAY!
The girl with long black hair says IF YOU WANT A CLEAR PATH BUY
THESE CLEAR PATH SUNGLASSES.
ONLY 9.99.
In the attic, Lukas says I'VE BEEN THINKING ABOUT
HOW WORDS ARE USED IN ADS
TO GET PEOPLE TO FEEL EMOTIONS
LIKE HAPPY OR EXCITED OR EVEN
SAD.
I'M TRYING TO PROGRAM BOOBOO
BOT TO USE THESE MAGIC AD WORDS.
Lukas types in a key on the laptop and BooBoo Bot says BOOBOO BOT
READY TO ADVERTISE.
Lukas says OKAY BOOBOO BOT HOW WOULD
YOU SELL THIS SANDWICH?
BooBoo Bot says THE SLEEK DESIGN MAKES IT THE
FASTEST SANDWICH IN THE WORD.
Lukas says NO BOOBOO BOT.
THOSE WORDS WORK BETTER
FOR A CAR NOT A SANDWICH.
BooBoo Bot says EXPERIENCE THE BUBBLY
EFFERVESCENCE OF SANDWICH AND
YOU WILL NEVER BE THIRSTY AGAIN.
Lukas says NO BOOBOO BOT
SANDWICHES MAKE YOU THIRSTY.
BooBoo Bot says WEARING A FASHIONABLE SANDWICH
WILL MAKE YOU LOOK COOL.
Lukas says LOOKS LIKE BOOBOO BOT HAS
THE WORDS RIGHT BUT JUST DOESN'T
KNOW WHERE TO PUT THEM .
BooBoo Bot says SANDWICH IS PROVEN TO BE
GUARANTEED MIRACLE PRODUCT.
Lukas says THAT'S A BIT OVER
THE TOP BUT I LIKE
WHERE THIS IS GOING.
BooBoo Bot says RE-RE-RE-REDUCED
PRICE RECOMMENDED.
REVOLUTIONARY
SENSATIONAL SANDWICH.
DA DA DA DA DA DA DA DA...
Several adjectives appear printed on the screen.
Lukas rushes to turn BooBoo Bot off and says LOOKS LIKE I
STILL GOT A FEW
KINKS TO WORK OUT.
Zoey says IT'S THE WACKY CHALLENGE
Lukas says WITH YOUR HOSTS ZOEY AND LUKAS.
Zoey and Lukas sit at a desk wearing wigs and checked red and black jackets.
Zoey says WELCOME TO TODAY'S
CHALLENGE, SUPERMARKET
SHAKEDOWN.
Lukas says WE'VE TURNED OUR
CHALLENGE COURSE INTO A
SUPERMARKET FULL
OF SHOPPING SNAGS
AND DISCOUNT DETOURS.
Zoey says LET'S MEET
OUR CHALLENGERS.
Lukas says OUR FIRST TEAM IS CHARLOTTE AND
MACKENZIE ON TEAM SAVVY
SHOPPERS.
Charlotte is around 11 years old. She has blond hair in a ponytail and wears a blue T-shirt. Mackenzie is around 11 years old. He has brown hair and wears a blue T-shirt.
Charlotte and Mackenzie say LET'S SHOP!
Zoey says AND GOING UP
AGAINST THEM TODAY
ARE AUDRA AND BRAD.
THE COOL CONSUMERS.
Audra is around 10 years old. She has brown hair in a ponytail and wears a yellow T-shirt. Brad is around 11 years old. He has short brown hair and wears a yellow T-shirt.
Audra and Brad high-five and say SHOP 'TIL YOU DROP!
Lukas says YOUR GOAL IS TO
COMPLETE OUR SHOPPING
RACE COURSE IN THE
FASTEST TIME
POSSIBLE.
A close-up shot shows a tower made of gray cans with the picture of a fly and an orange one at the bottom.
Zoey says AT THE BOTTOM OF THOSE TOWERS IS
A KID FRIENDLY PRODUCT THAT
NEEDS TO BE PLACED HIGHER UP AT
YOUR EYE LEVEL BEFORE YOU PUT IT
IN YOUR CART.
THEN IT'S OVER TO
OUR BALL MEGA SALE.
Colourful balls sit on boxes with signs that read "Special, half price."
Lukas says EVERYTHING MUST GO GO GO!
Zoey says GO INTO YOUR SHOPPING
CARTS.
Lukas says WHEN YOUR CART IS FULL RUN TO
THE OTHER END OF THE STORE FOR A
CARTON OF MILK.
Zoey says THEN HEAD OUT TO THE
CHECKOUT FINISH LINE.
SHOPPERS ARE
YOU READY?
Shoppers yell YEAH!
Lukas says SHOP!
Brad pushes the cans at the bottom of the tower.
Lukas says COOL CONSUMERS TRYING TO GO
FAST BY PUSHING OUT THE KID
FRIENDLY CAN BUT THEIR TOWER
IS FALLING APART.
Zoey says TEAM SAVVY SHOPPERS IS
TAKING A DIFFERENT APPROACH BY
CAREFULLY TAKING DOWN THEIR
TOWER AND REBUILDING IT BUT WILL
THIS STRATEGY WORK?
Brad says WE'RE GONNA
TAKE THIS ONE.
Lukas says STORES PUT PRODUCTS FOR
KIDS AT THEIR EYE LEVEL SO THAT
KIDS SEE THEM EASILY AND
WANT TO BUY THEM.
Zoey says THAT'S SO SNEAKY.
Lukas says COOL CONSUMERS DONE.
THEY'RE HEADING
FOR THE MEGA SALE.
LOOK AT THEM GO BUT
IT'S STILL EARLY ZOEY.
TEAM SAVVY SHOPPERS
CAN STILL KETCHUP.
Zoey says HAHA.
KETCHUP.
CATCH UP.
GOOD ONE.
Charlotte places the orange can on their shopping cart.
Lukas says AND THEY'RE DONE.
THE COOL CONSUMERS FILLING THEIR
CART WITH THOSE BALLS FROM OUR
MEGA SALE.
Zoey says SALES CAN MAKE IT SEEM LIKE
YOU DON'T HAVE A LOT OF TIME OR
ELSE YOU'LL MISS OUT.
Lukas says THEY CAN'T LEAVE ANY
BALLS ON THE FLOOR.
CLEAN UP
IN AISLE 7.
Lukas and Zoey chuckle.
Zoey says TEAM SAVVY SHOPPERS
DROPPING SOME BALLS TOO.
LOOK AT THEM GO.
THEY'VE ALMOST CAUGHT UP.
Lukas says OH, WHAT A COME BACK.
TEAM SAVVY SHOPPERS
IS NOW IN THE LEAD.
Zoey says THEY JUST HAVE TO
GET THEIR MILK.
Lukas says BUT TEAM COOL CONSUMERS
IS HOT ON THEIR HEELS.
IT'S SO CLOSE.
Charlotte says OH, THERE'S ACTUAL
MILK IN THERE.
Brad says OKAY, GET THE BALL,
GET THE BALL.
Zoey says IT'S A MAD DASH
FOR THE FINISH LINE.
Lukas says OH, INCREDIBLE COME BACK
BY TEAM COOL CONSUMERS.
THEY WIN!
Zoey says WOOHOO!
ALRIGHT,
GOOD JOB.
Audra and Brad say COOL CONSUMERS!
Brad says YEAH!
Zoey says CHALLENGERS, WHY DO YOU
THINK STORES PUT
SOME ITEMS LIKE CANDY
AND SUGAR CEREALS
AT KID'S EYE LEVEL?
Brad says IT'S SO THAT THEY MAKE
MORE MONEY BECAUSE
THE CHILDREN LIKE
THE JUNK.
Charlotte says IT'S DEFINITELY
WHAT A KID WANTS.
THEY ARE TRYING TO TRICK
KIDS INTO BUYING THINGS THEY
SHOULDN'T BUY.
Lukas says WHY DO YOU THINK THE
MILK IS USUALLY SO FAR
AWAY FROM THE
ENTRANCE OF
THE DOOR?
Mackenzie says SO THAT WHEN THEY'RE
LOOKING FOR THE MILK THEY
GO THROUGH THE
WHOLE STORE AND THEY SEE A LOT
OF STUFF THAT THEY DON'T NEED
BUT THEY BUY IT ANYWAY.
Lukas says THAT'S EXACTLY
RIGHT.
Zoey says WHY DO YOU THINK STORES
USE BIG SALES PITCHES
LIKE 50 percent OFF AND 1
DAY ONLY?
Audra says THEY JUST WANT
TO ATTRACT PEOPLE
TO COME.
Charlotte says MOST OF IT'S JUST FAKE, LIKE
IT'S PROBABLY NOT EVEN 50 percent OFF.
Audra says PEOPLE END UP BUYING
MORE STUFF AND
COMPANIES LIKE THAT.
Brad says IT IS SNEAKY BUT IT'S
GOOD ADVERTISEMENT.
Zoey and Lukas nod.
Zoey says AMAZING JOB
EVERYONE.
THANKS FOR
PLAYING SUPERMARKET
SHAKEDOWN.
Shoppers say BYE.
A girl with long curly brown hair says DO YOUR KIDS TALK TOO MUCH?
WELL NOW, FOR ONLY 89.95, YOU
CAN BUY THIS SPECIAL TAPE MOUTH
CONCEALER TO SHUT YOUR KIDS UP
AND IF YOU WANT A SPECIAL DEAL
YOU CAN GO TO OUR WEBSITE
ITSTOTALLYFAKE.COM AND GET THE
ONES THAT DON'T RIP
OFF THE CHILD LIPS.
An animated mouth says OW.
She continues IF YOU 'D LIKE THAT FOR YOUR
CHILD YOU CAN TOTALLY CONTACT US
AT ITSTOTALLYFAKE.COM.
Lukas walks into the attic holding ads.
He says WOW.
THEY EVEN SEND
ADVERTISEMENTS
IN THE MAIL.
Zoey says OOH, RECYCLING.
MY FAVOURITE.
Lukas says HEY.
THIS ONE'S FROM
DAVID ACER.
Zoey says THE MAGICIAN WHO
TAUGHT US THAT
AWESOME COIN TRICK.
HOW NICE.
I WONDER WHAT HE
WROTE TO ME ABOUT.
She opens an envelope and several coins fall out.
Zoey says WHOA!
Lukas says WHOA!
HOW DID HE DO THAT?
Zoey says MAGIC.
Zoey plays the Ukele and sings SO THAT'S
OUR SHOW.
IT'S TIME TO GO.
WE HOPE YOU HAD SOME FUN.
Lukas says WITH MAGIC, ILLUSION
AND MEDIA CONFUSION.
Zoey says AND NOW OUR
SHOW IS DONE.
BooBoo Bot says BOOBOO BOT 50 percent OFF.
WEE!
Music plays as the end credits roll.
Dressed as a magician, Zoey sings MY BUZZ WORDS
ARE BUZZING IN YOUR EARS.
FUN, FRESH, FABULOUS,
BOTTOM AND SINCERE.
I TWIST THE TRUTH
WITH TRICKY TONGUE.
GET THEM NOW. THEY'RE LAST
IN STOCK
I'M ON THE BUS.
I'M ON YOUR SCREENS.
MIND WHAT YOU WATCH.
BUYER BEWARE BECAUSE WORD
MAGICIANS ARE EVERYWHERE.
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