Transcript: Hiding in Plain Sight!
(Upbeat music plays)
Text reads, “tvokids Presents”.
Animated televisions, phones, and computers bounce up and down as a purple curtain lowers.
A title reads, “Wacky Media Songs”.
Singers sing,
IT'S THE WACKY WACKY MEDIA SONGS!
OH YEAH!
A caption reads, “with Ava”.
Ava leans on the table with a pink and white table cloth in her attic. “Meowy Crunch!” cereal is poured into a blue bowl while a bottle of pineapple juice is opened.
Ava's dark hair is parted in the middle and tied into two long braids. She wears a pair of blue denim overalls over her striped yellow shirt.
Ava says,
OKAY.
I FOUND OUT THAT SOMETIMES
ADVERTISERS PAY TO SHOW PRODUCTS
IN THE MEDIA WE WATCH.
IT'S CALLED PRODUCT PLACEMENT.
WE ARE SEEING MORE AND MORE OF
THESE SNEAKY ADS WITHOUT
REALIZING IT.
UNLIKE REGULAR ADS, THEY HIDE IN
PLAIN SIGHT TO BETTER INFLUENCE
YOU.
Ava laughs.
She adds,
I'D NEVER DO THAT ON THIS SHOW.
Ava hides the labels of the cereal and pineapple juice.
She sits on a yellow chair and watches herself on television with a bowl of popcorn on her lap. Ava wears a red flannel shirt and has blond highlights in her hair. She moves her head from side to side.
Ava sings,
WATCH TV OR A MOVIE.
A FEW PRODUCTS YOU MIGHT
SEE.
SOMEONE PAID TO PUT 'EM
THERE.
THEY'RE SNEAKY ADS, SO
BEWARE.
On the television, Ava puts on a pair of sunglasses as she walks across a sandy beach on a sunny day.
She sings,
THOSE COOL SHADES.
OOOOH, SNEAKY.
On the television, Ava sits on a bright pink chair. She rests her feet on an ottoman. Ava wears shiny grey running shoes.
She sings,
THOSE COOL SHOES.
OOOOH, SNEAKY.
Ava approaches a yellow sports car in a parking lot. The open door has a “Wacky” logo on it.
Ava sings,
AND WHAT ABOUT THAT CAR?
OOOOH, SNEAKY.
Ava stands on a busy city street. She pulls a chocolate bar out of her purse.
Ava sings,
OR THAT CANDY BAR?
OOOOH, SNEAKY.
Ava sits at a table in an outdoor cafe and drinks a soda with a straw.
She sings,
LOVE THAT ACTOR DRINKING
COLA.
MAKES ME WANNA BUY THAT SODA
Ava sits on the yellow chair in front of the television.
She sings,
BUT IT'S NOT PART OF THE STORY.
IT'S THERE JUST TO MAKE SOME
MONEY.
Ava dances in front of a television.
She sings,
MARKETERS USE THE STRATEGY.
OOOOH, SNEAKY.
TO BUILD UP MY BRAND
LOYALTY.
OOOOH, SNEAKY.
AND SWAY ME UNSUSPECTINGLY.
OOOOH, SNEAKY.
TO BUY THEIR STUFF
REGULARLY.
OOOOH, SNEAKY.
SNEAKY ADS ARE EVERYWHERE.
OOOOH, SNEAKY.
SO BEWARE AND BE AWARE.
OOOOH, SNEAKY.
Ava eats popcorn.
In her attic, she holds up the cereal and pineapple juice.
She says,
YOU'LL NEVER SEE PRODUCTS OR
LOGOS ON THIS CHANNEL.
PRODUCT PLACEMENT IN MEDIA FOR
KIDS IS ACTUALLY AGAINST THE LAW
IN MANY COUNTRIES.
I'M NOT GONNA STOP WATCHING
SHOWS AND MOVIES BUT AT LEAST
NOW I'M AWARE OF THESE HIDDEN
ADS.
TRY AND SPOT THEM. IT'S FUN.
The purple curtain lowers.
A title reads, “Wacky Media Songs”.
(Giggling)
Logos read, “tvokids. Apartment 11 Productions”.
Text reads, “tvokids Presents”.
Animated televisions, phones, and computers bounce up and down as a purple curtain lowers.
A title reads, “Wacky Media Songs”.
Singers sing,
IT'S THE WACKY WACKY MEDIA SONGS!
OH YEAH!
A caption reads, “with Ava”.
Ava leans on the table with a pink and white table cloth in her attic. “Meowy Crunch!” cereal is poured into a blue bowl while a bottle of pineapple juice is opened.
Ava's dark hair is parted in the middle and tied into two long braids. She wears a pair of blue denim overalls over her striped yellow shirt.
Ava says,
OKAY.
I FOUND OUT THAT SOMETIMES
ADVERTISERS PAY TO SHOW PRODUCTS
IN THE MEDIA WE WATCH.
IT'S CALLED PRODUCT PLACEMENT.
WE ARE SEEING MORE AND MORE OF
THESE SNEAKY ADS WITHOUT
REALIZING IT.
UNLIKE REGULAR ADS, THEY HIDE IN
PLAIN SIGHT TO BETTER INFLUENCE
YOU.
Ava laughs.
She adds,
I'D NEVER DO THAT ON THIS SHOW.
Ava hides the labels of the cereal and pineapple juice.
She sits on a yellow chair and watches herself on television with a bowl of popcorn on her lap. Ava wears a red flannel shirt and has blond highlights in her hair. She moves her head from side to side.
Ava sings,
WATCH TV OR A MOVIE.
A FEW PRODUCTS YOU MIGHT
SEE.
SOMEONE PAID TO PUT 'EM
THERE.
THEY'RE SNEAKY ADS, SO
BEWARE.
On the television, Ava puts on a pair of sunglasses as she walks across a sandy beach on a sunny day.
She sings,
THOSE COOL SHADES.
OOOOH, SNEAKY.
On the television, Ava sits on a bright pink chair. She rests her feet on an ottoman. Ava wears shiny grey running shoes.
She sings,
THOSE COOL SHOES.
OOOOH, SNEAKY.
Ava approaches a yellow sports car in a parking lot. The open door has a “Wacky” logo on it.
Ava sings,
AND WHAT ABOUT THAT CAR?
OOOOH, SNEAKY.
Ava stands on a busy city street. She pulls a chocolate bar out of her purse.
Ava sings,
OR THAT CANDY BAR?
OOOOH, SNEAKY.
Ava sits at a table in an outdoor cafe and drinks a soda with a straw.
She sings,
LOVE THAT ACTOR DRINKING
COLA.
MAKES ME WANNA BUY THAT SODA
Ava sits on the yellow chair in front of the television.
She sings,
BUT IT'S NOT PART OF THE STORY.
IT'S THERE JUST TO MAKE SOME
MONEY.
Ava dances in front of a television.
She sings,
MARKETERS USE THE STRATEGY.
OOOOH, SNEAKY.
TO BUILD UP MY BRAND
LOYALTY.
OOOOH, SNEAKY.
AND SWAY ME UNSUSPECTINGLY.
OOOOH, SNEAKY.
TO BUY THEIR STUFF
REGULARLY.
OOOOH, SNEAKY.
SNEAKY ADS ARE EVERYWHERE.
OOOOH, SNEAKY.
SO BEWARE AND BE AWARE.
OOOOH, SNEAKY.
Ava eats popcorn.
In her attic, she holds up the cereal and pineapple juice.
She says,
YOU'LL NEVER SEE PRODUCTS OR
LOGOS ON THIS CHANNEL.
PRODUCT PLACEMENT IN MEDIA FOR
KIDS IS ACTUALLY AGAINST THE LAW
IN MANY COUNTRIES.
I'M NOT GONNA STOP WATCHING
SHOWS AND MOVIES BUT AT LEAST
NOW I'M AWARE OF THESE HIDDEN
ADS.
TRY AND SPOT THEM. IT'S FUN.
The purple curtain lowers.
A title reads, “Wacky Media Songs”.
(Giggling)
Logos read, “tvokids. Apartment 11 Productions”.
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